Tuesday, 14 October 2008

Search Engines, The Future….

"Search Engines, The Future…." proved to be an illuminating refresher from Helen Mitchell (of Ascendancy Internet Marketing)  on what's happening in the world as represented to us by Google. 

We've all begun to notice the gradual changes creeping into Google's organic results listings now that "univeral search" is beginning to expose the contribution of blogs, video, products and map locations. Helen took us through the fascinating challenge of keeping our websites ranked up there and in the Google-public's eye. Why all the focus on Google? Well, it does now seem to have the lion's share of the search engine market in the UK

We had a whistle-stop tour of the contribution of intelligence fed back from iGoogle and Google Gadgets; and a good opportunity for comparison of experiences with pay-per-click advertising. We've often described this group to ourselves as a sort of 'self-help' group - and the lively conversation that Helen's talk generated certainly flushed out lots of observations and experience to share and learn from.

An interesting observation: in the chit-chat over a pint beforehand (yes, this was our regular "Unplugged" session in the Corbett Arms, Upton Magna, this month)... I got into several "have you heard from [[whatsisname]]? conversations, most of which were elucidated by some gem that someone had read on Facebook. Now it seems only yesterday that this particular "F" word was perceived as belonging in the domain of our youthful progeny... and now it's gradually embedding itself into our everyday experience... 

Still, nice to know we still do have these regular meets... and do some proper 'social networking'... ;-)

1 comment:

TheFreshCard.com said...

Well I have been hit by the credit crunch having been laid off twice in 6 weeks, yes twice!

So having watched Sky News for the past x months and seeing all these businesses struggle and go into administration I have decided to start my own website. The site will hopefully help the consumer by saving them a few pounds, help the business by driving customers towards them, and I will earn a few pounds for my troubles - so everyone is happy I guess!

The Fresh Card is a discount card operating in Shropshire where the customer gets discounts at selected businesses, from restaurants to shops, pubs to clubs and wedding videography to wedding dress makers!

Well, I guess I am doing my bit!

Good luck to everyone during these testing times!